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The AI Marketer

Practical thinking on AI for business.

Guides, frameworks, and real examples for professional services businesses that want to use AI to get time back — without the hype.

AI technology abstract
AI News 23 Jun 2026
Anthropic built an AI model it called too dangerous to release. Then it released it. The US government had other ideas.
The story of Claude Fable 5 is equal parts fascinating and telling. Here's what actually happened and what it means for businesses using AI tools.
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Team working with digital tools
Business Tools 2 Jun 2026
Five digital tools South African small businesses should actually be using right now
Most SA businesses are paying for tools they barely use and missing the ones that would save hours every week. Here are five worth your time.
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Professional services office
Professional Services 26 May 2026
What AI actually looks like inside a law firm, accounting practice, or consultancy
Professional services firms are behind on AI adoption. Not because they're resistant, but because no one's explained what it actually looks like in practice.
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Business owner reviewing tasks
Business Strategy 5 May 2026
How much is running your business manually actually costing you?
Most owners know they're spending too much time on admin. Very few have worked out what that time is worth. Here's the calculation.
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Financial advisor
Financial Services 25 Apr 2026
AI in finance: what it actually means for financial advisors and their clients
AI in finance isn't about robo-advisors replacing advisors. It's about removing the admin that stops advisors doing their best work.
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Small business owner
AI Automation 18 Apr 2026
AI for small business: what actually works in 2026 (and what doesn't)
Most small business owners have heard enough about AI to be curious, but not enough to know where to start. Here's what's genuinely useful right now.
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Business team
AI Automation 04 Apr 2026
What does an AI automation agency actually do? (And do you need one?)
The term gets used a lot. Here's what it actually means, what the work involves, and how to tell if it's worth it for your business.
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Modern property
Real Estate 21 Mar 2026
AI for real estate: why slow follow-up is your biggest competitor
The first agent to respond to an enquiry wins more often than the best agent. Speed beats quality every time — and AI makes 24/7 speed possible.
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Abstract AI network
AI Automation 07 Mar 2026
What is artificial intelligence in business? A plain-English guide
AI is a term used to describe everything from a spam filter to a self-driving car. Here's what it actually means when someone says your business should be using it.
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